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Realty Photography With Optimized Descriptions
HAR List
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Product Info
Realty Photography That Includes Main + 32 Optimized Photo Descriptions, Uploaded To Your HAR Listing With Listing Price Based Fee!
Sometimes cellphone pictures look really good. Rarely does that work in real estate, especially when it comes to uploads and online postings. Ask any professional photographer “what is the hardest thing to photograph” and they will always tell you animals and real estate. Trying to get the lighting correct inside and out is challenging. As a busy realtor, you know how much time going on location, photographing, uploading, writing descriptions that fit each sites minimum/maximum character count, going to the next site, doing it all again can take. One of the main online sites make you upload each picture one-at-a-time!
You can now have everything done for you including a professional photoshoot of about 100 photos, selection of the best 32 and files uploaded* for one price including professional, optimized listing description and well as individual photo descriptions for one price!
Our Packages Include;
PHOTOGRAPHY
Your new listing will be photographed from every angle, inside and out. We usually take at least 100 photos of a house so we can choose the best 32 to work with. We even do a little staging when necessary to get the correct shot.
PHOTOSHOP©
The difference in pro shots and all other photos is how they are processed in Photoshop, and not the camera itself. To make your 2D photos look more like reality, we manipulating light, angle, perspective and many other adjustments, in each photo.
DESCRIPTIONS
The art of writing descriptions of each photo comes from years of experience in what works and what does not work. Many times it is not what you say but what you do not say, that gets your listing viewed and your clients home physically visited.
POSTING
Each listing will be posted for you (with your sign-on information) including the photos, the main description and descriptions of each photo. We often add a description of what is just out of frame, to create interest in visiting the location to see what can’t fit in 32 pics.
OPTIMIZATION
Each photo is optimized to not only look good on old-fashioned desk computer monitors, but to look good on cell phones. Way over one half of your clients are looking at listings on their phones, 100% of the time and that percentage has been climbing higher each month for several years.
OPTIONS
It is common to add a slideshow or even marketing material that is different from what HAR offers, so that your listing can stand out a special from all the others. Sometimes that is not needed. There are many options that can be added to the standard packages offered.
THE RANCH
$150 - The Ranch Package is based on your listing price of up to 125K. It includes a full photo shoot, light Photoshop of all selected 32 photos, full Photoshop of the main photo and 3 additional photos, optimized main description, 32 photo descriptions and uploaded to your HAR account for you.
THE TOWNHOUSE
$200 - The Townhouse Package is based on your listing price of 125K to 250K. It includes a full photo shoot, Photoshop optimization of all 32 photos, full Photoshop of main photo and 15 additional photos, optimized main description, 32 photo descriptions and uploaded to your HAR account for you.
THE VILLA
$250 - The Villa Package is based on your listing price of 250K and up. It includes a full photo shoot, full Photoshop of all 32 photos, optimized main description, 32 photo descriptions and posting to your HAR account for you. This is also used for lower priced but hard to sell houses.
Options & Additions
Video Tour
$100

Standard slideshow video tour including several video clips, all of your listing photos & appropriate legal background music.

Social Media Video
$50

A short & fast video for your social media marketing. Perfect for funneling traffic to your listing. Must have Video Tour to add.

360º Photo
$30

An interactive surround image for facebook that automatically scrolls sideways as the user scrolls down the feed.

Open House Video
$30

A short social media video that announces your open house using your information and 10 of your best listing photos.

Virtual Tour
$300+

Uses full video footage showing your listing in a logical order from start to finish. A must have for high-end listings.

PHOTOGRAPHY
100 Or More Pro Photos Taken On Location
DESCRIPTIONS
Professionally Optimized Descriptions For Each Photo
PHOTOSHOP©
Manipulating Light, Angle & Perspective In Each Photo
OPTIMIZATION
Each Photo Is Optimized To Look Great On Cellphones
POSTING
Uploaded To Your HAR Account Listing For You
RANCH
Ranch Package Based On Listing Price Up To 125k
OPTIONS
Many Options Can Be Added To Your Professional Listing
VILLA
Villa Package Based On Listing Price Over 250k
TOWNHOUSE
Townhouse Package Based On Listing Price Up To 250k
PHOTOGRAPHY
100 Or More Pro Photos Taken On Location
PHOTOSHOP©
Manipulating Light, Angle & Perspective In Each Photo
DESCRIPTIONS
Professionally Optimized Descriptions For Each Photo
POSTING
Uploaded To Your HAR Account Listing For You
OPTIMIZATION
Each Photo Is Optimized To Look Great On Cellphones
OPTIONS
Many Options Can Be Added To Your Professional Listing
RANCH
Ranch Package Based On Listing Price Up To 125k
TOWNHOUSE
Townhouse Package Based On Listing Price Up To 250k
VILLA
Villa Package Based On Listing Price Over 250k
For Virtual Tour, Testimonial & Other Types Of Videos, Visit Our Realtors Video Section
Think About It
Think About It...
• How many bad photos have you seen on HAR's MLS system lately?
• Do you ever see non-professional photos on upper or even mid-range houses on any of the main home sites?
• Are you using descriptive words that are the 10 most popular words used by home searchers when selecting listings to NOT see?
Professional photoshoot with the best 32 Photoshopped & uploaded including professional, optimized listing description and individual photo descriptions for one, listing price-based fee!
Why You Need A
Why You Need HAR List Realty MLS Photography
PRO PHOTOS ARE KEY IN LISTING PRESENTATIONS
Every study conducted in the last 10 years or more show that MLS listings with professional photos are viewed more, clicked more, visited more and sold for higher prices more often that listings with unprocessed photos taken on cell phones and point and shoot cameras.
IT’S ALL DONE IN PHOTOSHOP
The difference in professional photos and others is the skill and experience in Photoshop© and not in the camera. You can professionally optimize a cell phone pic and achieve better results that a plain, non-optimized photo with a top end camera.
CLIENTS SELECT HOMES BASED ON PHOTOS
Clients select which homes they actually put on the visit list based solely on the photos. Some do not even read the agent remarks! If your home shows its best features and shows those features in their best light, on a small screens, it is going to get showings.
LISTINGS SELL FASTER
Every study conducted in the last… well… ever, has proven that MLS listings and marketing media with professional photos sell faster. There are many reasons to leave the media to the professional with the equipment, education and artistic abilities.
PRO PHOTOS REACH MORE BUYERS
Professional photos with optimized lighting, framing, cropping and many other adjustments and corrections are attractive to potential buyers. Every single person picks the pro photos over a dark, non-focused photo, every time. Pro shots and shared more often than other pics.
DE-EMPHASIZES ANY NEGATIVE ISSUES
It is surprising how often clients will overlook a negative feature of a home, in favor of other positive features when the emphasis is placed on the best features and not a homes problem areas. By highlighting all of the good, a negative feature can be outnumbered.
CAPTURES THE BEST REALITY
You have walked into a home before, only to find the photos you saw online were clearly taken a decade ago. We work hard to not only capture current reality, but to make it appealing. It is always better when a client walked in and immediately sees things are even better than the photos.
SHIFTS POTENTIAL CLIENT NEGATIVES AWAY FROM YOU
We can be the specialist you have hired, to add value to your service. We can go in and be the one who gently tells the client what things have to be cleaned and decluttered as we do the photoshoot. They hear the potentially negative news from a pro and not from you.
PRO PHOTOS CAN MAKEOVER A SLOW SELLER
Ever tried to sell the best house in the neighborhood? A home across from a hospital? Some listings are hard sales. Having professionally optimized photos of all the positive features can speed up that closing date. We also offer listing make-overs that can turn around your long-term listing.
VARIETY OF PHOTO COMPOSITIONS
Sometimes it is hard to photograph an empty home full of beige boxes that all look the same. As a professional photographer that is skilled at Photoshop, we use many different techniques to add variety to even the plainest of listings.
PROFESSIONAL STAGING & ANGLES
We have had a surprising number of listings that needed to be online before the cleaning crew arrives and the storage facility truck has backed up to take away 80% of a houses clutter. We will move furniture when necessary and remove clutter in each shoot possible.
PRO PHOTOS CAN BE USED IN YOUR MARKETING
Professional photos are not just for selling a particular listing. They can easily be used to market you. It is common to use mailings with “Just Sold” and listing requests with recent listing photos. With a professional PNG file, we can add you into the photo.
PRO PHOTOS ARE KEY IN LISTING PRESENTATIONS
Every study conducted in the last 10 years or more show that MLS listings with professional photos are viewed more, clicked more, visited more and sold for higher prices more often that listings with unprocessed photos taken on cell phones and point and shoot cameras.
IT’S ALL DONE IN PHOTOSHOP
The difference in professional photos and others is the skill and experience in Photoshop© and not in the camera. You can professionally optimize a cell phone pic and achieve better results that a plain, non-optimized photo with a top end camera.
CLIENTS SELECT HOMES BASED ON PHOTOS
Clients select which homes they actually put on the visit list based solely on the photos. Some do not even read the agent remarks! If your home shows its best features and shows those features in their best light, on a small screens, it is going to get showings.
LISTINGS SELL FASTER
Every study conducted in the last… well… ever, has proven that MLS listings and marketing media with professional photos sell faster. There are many reasons to leave the media to the professional with the equipment, education and artistic abilities.
PRO PHOTOS REACH MORE BUYERS
Professional photos with optimized lighting, framing, cropping and many other adjustments and corrections are attractive to potential buyers. Every single person picks the pro photos over a dark, non-focused photo, every time. Pro shots and shared more often than other pics.
DE-EMPHASIZES ANY NEGATIVE ISSUES
It is surprising how often clients will overlook a negative feature of a home, in favor of other positive features when the emphasis is placed on the best features and not a homes problem areas. By highlighting all of the good, a negative feature can be outnumbered.
CAPTURES THE BEST REALITY
You have walked into a home before, only to find the photos you saw online were clearly taken a decade ago. We work hard to not only capture current reality, but to make it appealing. It is always better when a client walked in and immediately sees things are even better than the photos.
SHIFTS POTENTIAL CLIENT NEGATIVES AWAY FROM YOU
We can be the specialist you have hired, to add value to your service. We can go in and be the one who gently tells the client what things have to be cleaned and decluttered as we do the photoshoot. They hear the potentially negative news from a pro and not from you.
PRO PHOTOS CAN MAKEOVER A SLOW SELLER
Ever tried to sell the best house in the neighborhood? A home across from a hospital? Some listings are hard sales. Having professionally optimized photos of all the positive features can speed up that closing date. We also offer listing make-overs that can turn around your long-term listing.
VARIETY OF PHOTO COMPOSITIONS
Sometimes it is hard to photograph an empty home full of beige boxes that all look the same. As a professional photographer that is skilled at Photoshop, we use many different techniques to add variety to even the plainest of listings.
PROFESSIONAL STAGING & ANGLES
We have had a surprising number of listings that needed to be online before the cleaning crew arrives and the storage facility truck has backed up to take away 80% of a houses clutter. We will move furniture when necessary and remove clutter in each shoot possible.
PRO PHOTOS CAN BE USED IN YOUR MARKETING
Professional photos are not just for selling a particular listing. They can easily be used to market you. It is common to use mailings with “Just Sold” and listing requests with recent listing photos. With a professional PNG file, we can add you into the photo.
PRO PHOTOS ARE KEY FOR BUYERS
IT’S ALL DONE IN PHOTOSHOP
CLIENTS SELECT BASED ON PHOTOS
LISTINGS SELL FASTER
PRO PICS REACH MORE BUYERS
DE-EMPHASIZES ANY NEGATIVES
CAPTURES THE BEST REALITY
SHIFTS NEGATIVES AWAY FROM YOU
CAN MAKEOVER A SLOW SELLER
VARIETY OF PHOTO COMPOSITIONS
PRO PHOTOS ARE KEY FOR BUYERS
IT’S ALL DONE IN PHOTOSHOP
CLIENTS SELECT BASED ON PHOTOS
LISTINGS SELL FASTER
PRO PICS REACH MORE BUYERS
DE-EMPHASIZES ANY NEGATIVES
CAPTURES THE BEST REALITY
SHIFTS NEGATIVES AWAY FROM YOU
CAN MAKEOVER A SLOW SELLER
VARIETY OF PHOTO COMPOSITIONS
PROFESSIONAL STAGING & ANGLES
CAN BE USED IN YOUR MARKETING
PROFESSIONAL STAGING & ANGLES
CAN BE USED IN YOUR MARKETING
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Some Of Our Clients